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The Unexpected Reason You Should Define Your Company's Values

road on the side of a mountain.

This is one of the steps that is often missed by aspiring entrepreneurs.

According to a statistic from the Harvard Business Review, 64% of consumers say that shared values is the primary reason they have a relationship with a brand.

If that doesn't convince you, here are 6 more reasons why it is important to define your brand's values BEFORE you launch:

1️⃣ Guiding Light: Values are your brand's North Star. They guide every decision, ensuring that your actions align with the core principles you hold dear. It's the secret sauce to a consistent and authentic brand identity.

2️⃣ Culture: Create a workplace where every day feels like a win. When your team rallies around shared values, you're not just a company; you're a tribe united by a common purpose.

3️⃣ Decision filter: Faced with tough choices? Your values help navigate through the trickiest dilemmas, making sure your choices are in sync with what matters most.

4️⃣ Stand Out, Stay True: In a sea of brands, values make you shine. They carve out a unique identity, making you memorable in the minds of your audience. Stand out by staying true to what makes you, YOU.

5️⃣ Trust Building Blocks: Customers trust brands with a story and a purpose. Clearly defined values build that trust bridge. When your audience knows what you stand for, they're more likely to stand with you.

6️⃣ Recruit & Retain Stars: Attract the dream team. Values act as a magnet for talent that resonates with your mission. Plus, once they're in, these values keep your all-stars shining bright in your brand galaxy.


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