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The Unexpected Reason You Should Define Your Company's Values

The Unexpected Reason You Should Define Your Company's Values

This is one of the steps that is often missed by aspiring entrepreneurs.

According to a statistic from the Harvard Business Review, 64% of consumers say that shared values is the primary reason they have a relationship with a brand.

If that doesn't convince you, here are 6 more reasons why it is important to define your brand's values BEFORE you launch:

1️⃣ Guiding Light: Values are your brand's North Star. They guide every decision, ensuring that your actions align with the core principles you hold dear. It's the secret sauce to a consistent and authentic brand identity.

2️⃣ Culture: Create a workplace where every day feels like a win. When your team rallies around shared values, you're not just a company; you're a tribe united by a common purpose.

3️⃣ Decision filter: Faced with tough choices? Your values help navigate through the trickiest dilemmas, making sure your choices are in sync with what matters most.

4️⃣ Stand Out, Stay True: In a sea of brands, values make you shine. They carve out a unique identity, making you memorable in the minds of your audience. Stand out by staying true to what makes you, YOU.

5️⃣ Trust Building Blocks: Customers trust brands with a story and a purpose. Clearly defined values build that trust bridge. When your audience knows what you stand for, they're more likely to stand with you.

6️⃣ Recruit & Retain Stars: Attract the dream team. Values act as a magnet for talent that resonates with your mission. Plus, once they're in, these values keep your all-stars shining bright in your brand galaxy.


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